Tiger beer has been running the “Know The Not Known” campaign since October 2010. It’s goal is to provoke curiosity and reward engagement through a series of media partnerships (Vice and Empire), bespoke events and creative content creation projects. This June, Tiger Beer and Empire have teamed up for the launch of Undiscovered Treasures project. The project is a series of hand-picked films chosen on a special screening session. The films will be shown at London’s Soho Hotel with exclusive access to talent from the great pool of directors and actors involved. There are only 100 lucky people will be able to get their hands on tickets and be part of the event. The first screening on the 28th June shows The Escapist, originally released in 2008.
The Tiger Beer and Empire partnership is cemented in June with the launch of our new creative featuring Institute For Eyes, also known as film director duo Luke Seomore and Joseph Bull. Institute For Eyes are part of 4 specially selected talents sourced with Dazed and Confused to harness the consumer passion points of music, art, design and film. You can see the creative currently online at www.tigerbeer.co.uk or the behind the scenes footage our on YouTube channel:
Visit Empire Online for more info and to follow the progress as the films are announced.
Also visit the 8 Not Known Events run by the promoters and watch the 3 videos known as ‘The Found Series’ and hosted on Vice’s VBS.TV channel as well as Tiger’s YouTube channel. Visit Tiger on Facebook ans watch exclusive Get Me content.