Tag Archives: advertising

10 Campaigns That Changed Online Advertising

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A group of leading digital experts has put together a list of 40 online advertising campaigns that have shaped the online advertising industry the way know it today. Through the open vote, 10 best campaigns will be shortlisted as the decade’s best online branded content campaigns.

The vote is free and open to everyone. You can leave your vote on the official website. Winners will be announced on the 21st of December.

game changers

The judges are Hugo Drayton (CEO Inskin), Gareth Jones (Editor Revolution), Jason Goodman (founder Albion), Martin Baili (Glue), Ajaz Ahmed (founder AKQA) and Jimmy Maymann (CEO GoViral).

9 Most Eye-Catching Outdoor Ads

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Here are some of the most eye-catching outdoor advertising campaigns I have come across during my short advertising career.

1. Come a little closer

Campaign for a funeral service. The poster is placed across the train path in the tube. Impression – smart, sharp but totally unacceptable.

come a little closer
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Why You Should Monetize Your Blog With Video Ads

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You will find this post particularly useful if you consider trying video advertising on your blog in addition to (or instead of) traditional banner advertising or simply because you want to get paid for posting videos on you blog.

While many bloggers have heard about video advertising, not many completely understand what’s in it for them. I will attempt to fill in this gap by showing the benefits of video advertising over traditional display advertising (for clarity: text/image/flash banners). I will also share some performance results and suggest major entry points into video advertising for bloggers.

First things first: What does it pay?
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